“For a long time I’ve wanted to use my platform to encourage people to use more sustainable products.' — ShawnMendes
But Mendes isn’t just serving as a celebrity face for the brand. He’s alsoan effort to make his 2019 North American tour more sustainable, swapping out plastic water bottles for Flow’s recyclable and sustainable packs backstage at all his concerts. The company, whose cartons are made of paper and plant-based materials, estimates that this move will prevent over 70,000 plastic water bottles from ending up in recycling plants or landfills.
Mendes’s 2019 tour will also be offsetting all carbon emissions with the help of Reverb, a company focused on helping lessen the environmental footprint of touring. In partnership with Flow, his team has also pledged to select sustainable catering and hospitality partners for the tour, to donate excess food and toiletries to food banks and shelters, to recycle and compost all their waste, and to engage his fans in environmental education programs.
“For a long time I’ve wanted to use my platform to encourage people to use more sustainable products,” said Mendes. “With Flow, the hope is together to inspire positive change in the world, and as much as humanly possible, to help maintain the natural beauty of our planet for our generation, and for generations to come.”
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