She featured Missy Elliott, Shygirl, and more.
Copenhagen Fashion Week kicked off in August with its Spring 2022 shows and Ganni celebrated with a four-day digital experience, ending with the grand finale of its latest collection., Ganni’s creative director Ditte Reffstrup turned to music, which she listened to a lot while in lockdown, like the rest of the world, to help boost her mood and stir inspiration. This time around, for Spring 2022, she wanted to create a collection that’s “an antidote to locking down and staying home.
“Personally, I used the lockdown to look inwards. I know many people did that — thinking about what makes us feel good, what we miss from before and what we don’t want in our lives anymore,” states Reffstrup in the show notes. “The collection is about saying ‘yes’ to what feels right, saying ‘yes’ to yourself. It’s about loving yourself, expressing yourself and being happy with who you are.
to help create the ambience for the runway event with a bass-pumping, toe-tapping soundtrack. “My love for music comes from deep inside. When I put on a track, it can take me to a different place; give me a sense of energy, a kick,” Reffstrup tells NYLON. “That’s why the show soundtrack is so important to me. It creates this high energy experience when seeing the models walking, that gets your emotions going.
Reffstrup and Mobilegirl have partnered for Ganni’s show music before, as early as the Danish brand’s Fall 2020 show. Reffstrup says she admires Mobilegirl’s eclectic and futuristic approach to music by bending and mixing genres, like an early-2000s R&B track with more experimental sounds, or a classic track with an unexpected twist. “It’s very much like what we do at Ganni when coming up with new collections,” she notes.
Below, Mobilegirl breaks down the songs she used for Ganni’s Spring 2022 runway show, her creative process behind creating the soundtrack, fashion trends she’s loving right now, and more.The first time I worked with Ganni was for the Fall 2020 show. I’m in exchange with the creative team and with Ditte and it’s quite straightforward. It’s really a collaboration. We discuss the concept and since, for some reason, they trust me, it’s usually quite a fast process from there.
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