Meet Fricky, a Swedish rapper who wears Off-White in the arctic and puts macho swagger on ice. vogueworld.
Everyone is [always] talking about hip-hop, saying it has to be a certain way and if you like boundaries, that’s a good thing, but if you want to be free, I think that’s a hard genre to be in and make music in. I just had to break free from it and make something that wasn’t [conforming]. I sat in my studio alone for like two years fighting to put my inspirations and my musical preferences into [the genre]. I really wanted to make hip-hop, and I really wanted to rap, or sing-rap.
“That’s a Yeezy Season 6 shirt. That was actually like the first expensive sponsor clothing I got. I was in Gothenburg to play a small show and I went by Caliroots, it’s like a go-to store and I know the guys there, and they were so nice to me they just gave me that shirt and wore it all the time.”Have you always been interested in fashion, and how do you use it now?
I like play on myself with clothes; I buy them and I put them on and try to see what happens—kind of as you do with Sims, the game where you dress people up. I do that with myself and eventually I came to see that I like colors and I like old stuff. When [I had my breakthrough] it opened up a lot of doors, and now I can wear different brands and that made me more interested in putting different outfits together, but I don’t know [how to describe] what kind of style it is.
I bought that in a small, small town in the north of Sweden, and I bought if for like 40 krones . It’s a ’80s or ’70s old-lady jacket and I just thought it was so funny to buy it and wear it, especially as a part of my artist persona. I wanted to break out because everyone in hip-hop was just trying to like mimic the hard-core things in America. I was just like, “I can’t do that, I have to go another way,” and this is me.
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