Her tattoos, penchant for sneakers and habit of wearing labels like OffWht help her stand out amongst other Muslim fashion bloggers:
Author:Whitney BauckPublish date:Mar 28, 2018Updated onOct 15, 2018The first time I met Ascia al Faraj, she was posing for a picture with a group of hijab-wearing bloggers outside the shows at New York Fashion Week. If her head wrap differentiated her from the average New York showgoer, her unique style differentiated her from her "modest fashion" influencer peers.
A couple months after I put it on, I was really miserable and didn't want to wear it anymore. But my dad was like, "Well, it's kind of a contract between you and God. Once you have it on you're really not supposed to take it off." I was like, "Okay, I'm going to wear it the way I want to wear it." The way that I have it on now I feel that it's more cultural than it is religious.
It's kind of introducing my sect of Islam to a larger following, and that larger following is not necessarily okay with it. And the way that I cover is kind of new, as well. It's a modern take on what Arab women and women within Islam represent now. Because Islam is not just a religious community, it's also a cultural community.The tagline that I feel really represents what I try to put forth is that you cover what makes you comfortable.
That brings me to Seoul Kool, which intends to bring K-beauty to Kuwait. Did that develop because you saw K-beauty explode in the West and knew there was a gap in the market locally? That's in collaboration with Riva, which has about 50 stores within the region. It outsells Zara in Saudi Arabia; it's a really popular retailer here for modest dressers. It's also a little bit easier on our climate with fabrics that work in the heat.
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