Europe's largest commercial radio company is understood to be in talks to buy a small independent radio station that broadcasts to Shropshire and the borders.
The Bauer Media Group, which owns the Absolute and Magic brands as well as regional stations in the UK, is understood to be in discussions to acquire Sunshine Radio.
News of the approach has been made public on an Irish-based regulator's website because of Bauer's media interest in the Irish Republic."We are literally only in discussions at this stage, I have not signed anything," she said. The approach has been granted first stage approval from the regulators in Ireland, which is where the Competition and Consumer Protection Commission has been involved because of Bauer's interests in the republic.
Heinrich Bauer Verlag KG is the ultimate parent of Bauer Media Audio LP and Bauer Media Audio Limited. Bauer is a privately-owned German media business. It reaches over 200 million consumers worldwide and operates in 14 countries; the Czech Republic, Denmark, Finland, France, Germany, Israel, Norway, Poland, Portugal, Slovakia, Spain, Sweden, the UK and Ireland.
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