The Princess of Wales and Zoe Ball are big fans of this British brand
Clare explains onthat every piece the brand designs goes through a lengthy and rigorous process to ensure that it meets 'the 3 Fs': flattering , functional and forever . They also only work with specially vetted factories, and manage to keep costs down by cutting out excessive marketing campaigns and wholesaler costs.
"When I went into advertising I couldn’t afford designer clothes full price but didn’t like the quality of high street. I just knew there was a gap to be filled between high quality and price," Clare told
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