British automaker McLaren Automotive is launching the first pillar of its metaverse strategy, the MSO Lab.
The MSO Lab will bring forth a new digital commmunity from McLaren’s in-house bespoke division, McLaren Special Operations . Membership of MSO Lab will allow consumers access to rare NFT drops in addition to unique experiences.
Membership of the MSO Lab community will offer access to member-only channels and interaction with McLaren Automotive and MSO teams, early information and guaranteed access to future drops as well as exclusive rewards. Every early member of the MSO Lab community will receive an unseen digital sketch from the McLaren design team, a behind-the-scenes digital tour of the McLaren Technology Center and the opportunity to attend McLaren Automotive events.
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