McDonald's takes a nibble of the plant-based burger

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McDonald's takes a nibble of the plant-based burger
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McDonald's is finally taking a nibble of the plant-based burger. McDonald's said Thursday that will sell the PLT, or the plant, lettuce and tomato burger for 12 weeks in 28 restaurants in Southwestern Ontario by the end of the month. McDonald's says it developed a special recipe using burgers

1 / 4McDonald’s Beyond MeatFILE - In this July 18, 2018, file photo a customer gets his coffee at a McDonald's restaurant in Pittsburgh. In a very limited test in Canada, McDonald's said Thursday, Sept. 26, 2019, that it's introducing the PLT, or the plant, lettuce and tomato burger. It will be available for 12 weeks in 28 restaurants in Southwestern Ontario by the end of the month. McDonald's is finally taking a nibble of the plant-based burger.

The entry of McDonald's, the world's largest burger chain, into the alternative meat arena has largely been seen as a question of when, and not if. Shares of Beyond Meat Inc. rose more than 11% to close at $154.34. PETA, the animal rights organization, says it's happy to see more plant-based options on fast food menus, even if they're cooked next to meat.

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