From January 14, the 'PLT' burger will be available in 52 McDonald's locations in Southwestern Ontario; it was previously available in 28 restaurants.
McDonald’s is bringing its plant-based burger made in partnership with Beyond Meat to more locations.early Wednesday that its „PLT“ burger, a plant, lettuce, and tomato sandwich that contains a Beyond Meat plant-based patty, will be available to purchase in 52 locations in Ontario, Canada from January 14 for 12 weeks.„The initial test of the P.L.T. allowed us to learn more about guest demand and how to integrate this new menu item into restaurant kitchen operations, while delivering the P.L.T.
He continued: „As a test and learn company, the McDonald’s expansion of the P.L.T. into more restaurants in the Southwestern Ontario region will help us learn more about our guests‘ tastes while continuing to provide variety within our menu.“ Fast-food partnerships are a major part of Beyond Meat’s growth plan, Beyond Meat’s chief growth officer, Chuck Muth, told. The company has created unique menu items for different chains, from Del Taco’s plant-based taco to a test of Beyond Fried Chicken at KFC.
„These large QSRs want something that is unique and special that also reflects their culinary direction,“ Muth said. „That’s where our capabilities come in,“ Muth added. „We have the capabilities here of customizing items that work. And that’s part of the entrepreneur scrappiness. It’s not a one-size-fits-all.“
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