He's back.
The current campaign depicts the caped burger thief in his throwback animated form, one likely recognizable to Gen Xers.The fast-food giant announced Monday that it has made some small changes to its Big Mac, McDouble burger, classic cheeseburger, double cheeseburger and burger.
The changes, such as making the burgers “hotter, juicier and tastier,” have debuted in several cities on the West Coast including Seattle, Phoenix, San Francisco, Denver, Salt Lake City, Los Angeles and Las Vegas.
Tariq Hassan, McDonald’s USA chief marketing and customer experience officer, said the company brought back the Hamburglar in its marketing campaign to get the word out.When you spot the Hamburglar’s cape and striped outfit in your city, that’s when the burger will be available locally, the company said.
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