This week, McDonald's entered the chicken sandwich battle arena. But, its fighter was unfortunately a flop.
McDonald's debuted a new spicy BBQ chicken sandwich this week. The sandwich failed to impress, especially following the wild and deserved success of Popeyes' chicken sandwich in August. Chicken sandwiches are a proven sales booster at this point, and McDonald's needs to figure out how to make a winner. Visit Business Insider's homepage for more stories. On Wednesday, the fast-food giant introduced a new spicy BBQ chicken sandwich and tenders.
McDonald's debuted a new spicy BBQ chicken sandwich this week. The sandwich failed to impress, especially following the wild and deserved success of Popeyes' chicken sandwich in August. Chicken sandwiches are a proven sales booster at this point, and McDonald's needs to figure out how to make a winner. Visit Business Insider's homepage for more stories. On Wednesday, the fast-food giant introduced a new spicy BBQ chicken sandwich and tenders.
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