McDonald's Corp is selling only 20-30 plant-based Beyond Meat burgers per d...
- McDonald’s Corp is selling only 20-30 plant-based Beyond Meat burgers per day in Canadian restaurant testing, although sales are reaching 100 burgers a day in more densely populated areas in the country, industry checks by UBS showed.
In its detailed checks on the tests, which are the first to be made public, the Swiss investment bank said the numbers implied the world’s biggest fast-food chain could eventually sell more than 250 million P.L.T. burgers annually if it rolled out the product across its nearly 14,000 U.S. outlets. “We believe Beyond Meat has a first-mover advantage - for now - but it appears a door remains open for McDonald’s to refine its P.L.T. offering before introducing a plant based patty in the United States,” analyst Steven Strycula wrote.McDonald’s in September became one of the last big fast-food chains to begin tryouts of a plant-based sandwich, launching tests at 28 restaurants in southwestern Ontario.
Some estimate a McDonald’s franchise would need to sell 300-400 of the burgers a week for it to be viable. The company has given no indication of its attitude to a national launch or how the tests are going.
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