Running McDonald’s during the pandemic has been a challenge for Chris Kempczinski. Keeping up with Americans’ changing tastes might be an even bigger test for the CEO.
CHICAGO—McDonald’s Corp. Chief Executive Chris Kempczinski is starting the year at the helm of one of the world’s most recognizable restaurant brands battling the latest coronavirus variant, rising inflation and workforce shortages.
Now, the Omicron variant is driving infections to record levels in the U.S., raising further questions about how consumers will respond. Restaurant sales slowed at the end of December, according to industry data, and chains such asLeading the Golden Arches—one of the most visible jobs in America––presents its own challenges, Mr. Kempczinski said. In response to the shooting deaths of two Chicago children in early 2021, Mr.
Mr. Kempczinski was elevated to the CEO role in a time of tumult at the 66-year-old chain. McDonald’s fired Steve Easterbrook from the job in November 2019 after he admitted to having an affair with a company employee. Mr. Easterbrook said he failed at times to uphold the company’s values as CEO and apologized.
Mr. Kempczinski said the pandemic showed that McDonald’s needed a more focused menu, one built around burgers, chicken and coffee. McDonald’s U.S.from its restaurants continuing to serve customers throughout the pandemic, and the chain’s chicken business has grown since the debut of new sandwiches last February, he said.
Staffing challenges mean McDonald’s U.S. locations are open fewer hours, on average, than they were before the pandemic.The company is trying to generate sales without clogging up its menu, Mr. Kempczinski said, as new food options rarely last years. Since 2020, McDonald’s has promoted a series of combo meals backed by rapper Travis Scott, South Korean pop group BTSthat draw on existing McDonald’s food and drinks.
, stepping up recruiting across the U.S. to help with workloads and increasing hourly wages and training.— McDonald’s CEO Chris Kempczinski
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