EXCLUSIVE: Peter Smith is leaving MBC Studios after four years as Managing Director. We’ve learned the international industry veteran is stepping down from the premium production arm of …
“On behalf of the group, I would like to express my gratitude to Pete for his hard work and dedication during his tenure.”
The launch of MBC Studios was part of a five-year plan put in place by MBC founder Waleed Al-Ibrahim of Saudi Arabia. Its launch also coincided with the start of the Kingdom of Saudi Arabia’s multi-billion-dollar investment into local media and entertainment, which continues to this day through initiatives such as the Red Sea International Film Festival.
MBC moved its headquarters from Dubai to Riyadh last year. The Saudi-owned company launched in the UK back in 1991 and had been based in the UAE since 2002 before the move, which came as Saudi authorities called for multinational groups with Middle Eastern interests to move their bases to Riyadh.Vice Media GroupVice, which has offices in the Middle East, will make Arabic-language content for MBC in genres such as food, music, fashion, visual arts and video games.
Barnett said: “Given Vice’s reputation for content and storytelling, we couldn’t ask for a better partnership with which to kick off 2023. We have no doubt that Vice will help deliver diverse content that will complement our current offerings on MBC.” “MBC Group is the leading media platform in the Region, and we are happy to help extend its reach while highlighting the vibrant, emerging youth culture in the Kingdom of Saudi Arabia – where more than half the population is under the age of 35 – and across the Arabic-speaking world,” added Vice CEO Nancy Dubuc.
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