The meaning behind MaxMara's SS20 runway beauty was just as impactful as the inspiration behind this collection:
Taking cues from this season’s guiding undercover forces, makeup artist Tom Pecheux and hairstylist Sam McKnight collaborated on a beauty look equally as impactful. Inspired by a Hans Feurer photograph he found in a ’70s-era issue ofmagazine, McKnight whipped up a bevy of sleek twin plaits, striking a perfect balance between sophisticated and utilitarian.
“It’s a modern classic,” he said while weaving Hadid’s sun-kissed strands into a set of collarbone-grazing braids. In contrast to the simplicity of the hair, the makeup skewed more experimental, with Pecheux washing the lids in a soft powder-blue shadow and stamping the lips in an ultradark violet lip shade. Evoking the kind of frosty exterior one must maintain in the world of espionage, “official” business has never looked chicer.
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