Mattel is releasing “Barbie Día de Muertos,' available September 12.
A limited-edition Barbie that celebrates “Day of the Dead,” the Mexican holiday, will reportedly hit stores this month.
The Mexican holiday, which begins on October 31 and runs through November 2, is for friends and family to honor late loved ones. Families gather to enjoy food and prayer together, and often visit cemeteries to decorate the graves of their loved ones with ofrendas, or altars, which are also left out in celebrants’ homes.“Barbie Día de Muertos” will be released on September 12, and will retail for $75 at Walmart, according to Revelist.
This isn’t the first time Mattel has released a doll that deviates from Barbie’s history as a blonde supermodel. Earlier this summer, the company welcomed a doll in a wheelchair to the “Barbie Fashionista” line. At the time, a representative from Mattel told Yahoo Lifestyle that a doll with a wheelchair is one of the most requested items from Barbie fans.
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