Ginsberg was also excited to talk about Hinge. 'We've seen tremendous traction with Hinge ... and real word-of-mouth marketing,'
Shares of Match Group rose sharply on Wednesday, after the company behind Tinder and other popular dating apps reported better-than-expected first-quarter earnings and revenue on strong subscriber growth.
Describing the appeal of Tinder, which allows users to swipe right or swipe left on possible dates, Ginsberg said,"Tinder is this fun, free, engaging experience for people. And ultimately people want to find love and connections." Average subscribers increased 16% to 8.6 million, while average revenue per subscriber, or ARPU, was flat due to foreign exchange fluctuations.
While Tinder continued to gain in popularity, Ginsberg was also excited to talk about Hinge, which Match recently acquired. Hinge, which launched in 2011, calls itself"designed to be deleted," as it helps users find love.
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