Manage your attention well and you’ll have a competitive edge.
TweetShareShare You know that feeling of being in flow where your mind is alert, you’re deeply focused on a difficult problem, when time stands still and work stops feeling like work? That productive state where every move you make is purposeful?
The feeling was strangely unfamiliar. There’s nothing quite as exciting as building a company from the ground up. It was time to roll up my sleeves and get back to deep work. But, if I’m being honest, I hadn’t exercised that mental muscle in so long that I’d lost my groove. 3. Schedule your “flows.” When a new task that requires deep work arises, add it to your calendar and do it during the planned time: “Analyze consumer research—9 a.m. to 10:30 a.m. on Thursday.”
Most of the time, once I’m a few minutes into working on a tough project, I wonder, “Why did I struggle to get going?” Once you begin, it’s much easier to get into your flow. 6. Clear the clutter—both in your mind and in your physical space. For me, clearing my mind is best done through meditation. I try to meditate every morning, even just for five or ten minutes. It’s better than nothing, and it helps to declutter my mind.7. Name your device. As soon as I started thinking of my phone as my “chief distractor,” it made it easier—necessary even—to put it away. Labeling whatever distracts you will help change how you feel when you use it.
10. Officially end the work day and shut down. Newport emphasizes how healthy it is for the mind to have an official end to the workday. When you know it’s time to quit, don’t fight it. For me, my end-of-the-day thought is usually, “I didn’t marry my husband for nothing. I want to spend time with him.” I’m not always successful and often succumb to, “Oh, there’s still this thing I should do.
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