Brad Winderbaum, the newly promoted head of streaming, television and animation of Marvel Studios, talks the potential of a WhatIfMarvel live-action crossover. “All Marvel Studios projects are in some way connected,' he says. 'There’s always the potential'
Creatives and executives also see these series as a way to bolster streaming services or to extend their brands to younger audiences. “We are doing something that will allow kids who may not quite be ready forfilmmaker Colin Trevorrow, who executive producesmovie off the ground but found his ’90s-era HBO animated series launched a longer-term relationship with fans. “The movie came out, had its run for two or three weeks and then the question is, ‘Now what?’” recalls McFarlane.
“It wasn’t canon and then it sort of became canon because so many things were done in that show that became part of the universe,” notes Michael Niederman, television professor at Columbia College Chicago. Although more shows haven’t yet been made public, Marvel is ramping up its animation efforts for Disney+ as well. Winderbaum confirms there are opportunities for live-action and the animated series to cross over. “All Marvel Studios projects are in some way connected,” he says. “There’s always the potential.”
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