Marvel has signed a deal to use Stan Lee’s likeness in future projects like movies, shows, and theme parks.
, the co-creator of many of Marvel’s greatest characters, including Spider-Man, the Avengers, and the X-Men. Lee was the writer and editor through Marvel’s glory years of the 1960s, then gradually transitioned to a figurehead position where his jovial, gregarious persona became synonymous with the Marvel brand.
After serving for decades as the company’s chairman emeritus and ambassador in Hollywood, he spent his final years popping up in dozens of cameos in Marvel movies. His final appearance was in But a new deal between Marvel and the company Stan Lee Universe has paved the way for Lee to return posthumously to Marvel’s movies, or TV shows, or in other areas.
They do note the deal “does not necessarily pave the way for the return of Lee cameos in movies, at least not in the way fans traditionally knew them, insiders caution.” But under the terms of the deal Marvel insert Lee — perhaps using archival footage, or with the same sort of digital effects that added the late Peter Cushing to The agreement gives Marvel a wide array of areas where they can utilize Stan Lee’s likeness, including...
... in movies and television projects, as well as to use images, existing footage and existing audio recordings featuring him. The rights to use Lee’s name, voice, likeness and signature exclusively in theme parks, cruise lines and in-park merchandise were also included the deal. Audiences and parkgoers could see Lee turn up as figures and toys, on apparel and stationery, in video games and VR.
Marvel and Lee are inextricably linked so on some level, the agreement makes a lot of sense. People love Stan Lee, and there are surely ways Marvel can take advantage of that connection in fans’ minds in ways that also honor Lee’s work. On the other hand ... does anyone want to see CGI Stan Lee popping up in the background of a scene from ? Stan’s cameos were fun, but I don’t think they should continue past his death. That’s just too weird.
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