Altria's deal to buy NJOY comes after the Marlboro maker exited its position in Juul Labs.
Altria, which makes Marlboro cigarettes, will have full global ownership of NJOY's e-vapor product portfolio, including NJOY ACE, the only pod-based e-vapor product with market authorizations from the FDA.
"We believe we can responsibly accelerate U.S. adult smoker and competitive adult vaper adoption of NJOY ACE in ways that NJOY could not as a standalone company," Altria CEO Billy Gifford said. The announcement comes soon after Altria exited its stake in electronic cigarette maker Juul Labs. Altria acquired a stake in Juul Labs that was valued at $12.8 billion in 2018, but the deal quickly soured amid scrutiny from federal regulators and thousands of lawsuits that claimed the Juul had targeted minors. Altria's Juul stake was recently valued at $250 million,
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Altria to buy e-cigarette startup NJOY for $2.8 bln after Juul exitAltria Group Inc said on Monday it would buy e-cigarette startup NJOY Holdings Inc for about $2.75 billion in cash, in fresh bets by the Marlboro maker on the fast-growing market after losing billions through its investment in Juul.
Consulte Mais informação »
Altria to light up vaping push with $2.8 bln NJOY bid after Juul fiascoAltria Group Inc said on Monday it would buy e-cigarette startup NJOY Holdings Inc for about $2.75 billion in cash, in a fresh bet by the Marlboro maker on the e-cigarette market after losing billions through its investment in Juul.
Consulte Mais informação »
Altria deepens push into vape biz with two dealsDeal with NJOY Holdings aims to capitalize on the potential of smoke-free tobacco while swapping ownership stake in Juul for intellectual-property rights.
Consulte Mais informação »
MO Stock Price | Altria Group Inc. Stock Quote (U.S.: NYSE) | MarketWatchMO | Complete Altria Group Inc. stock news by MarketWatch. View real-time stock prices and stock quotes for a full financial overview.
Consulte Mais informação »
Eagles WR Zach Pascal robbed at gunpoint in MarylandPhiladelphia Eagles wide receiver, and Prince George's County native, Zach Pascal was robbed at gunpoint in Upper Marlboro, Maryland on Friday morning.
Consulte Mais informação »