Marketing aspects the main hold-up in new Hamilton F1 deal, say Mercedes

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Marketing aspects the main hold-up in new Hamilton F1 deal, say Mercedes
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Mercedes says that the delay in sorting out Lewis\u00a0Hamilton\u2019s new Formula 1 contract was mostly triggered by side issues like marketing commitments.\u00a0

Mercedes says that the delay in sorting out Lewis Hamilton’s new Formula 1 contract was mostly triggered by side issues like marketing commitments.The German manufacturer and the seven-time world champion ended months of speculation ahead of the Italian Grand Prix when they announced that they were extending their commitment to each other until at least the end of 2025.

With the deal finally over the line, Mercedes boss Toto Wolff has explained that sorting out the latest deal was no more difficult than previous ones – and it was only minor issues like marketing that took time to sort. "In the end, it was things about marketing, not really the big relevant topics, that took a bit of time. Sometimes with lawyers, it can take time, although ours are obviously splendid." Although Hamilton has not won a race since 2021, he remains one of F1's biggest attractions and has faith that he can get back to the top with Mercedes.

"I am very happy with Lewis' decision," said Domenicali."He is an extraordinary driver and I believe he has only one objective today: his eighth world title.

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