Mark Zuckerberg’s ambitions for the “metaverse,” the buzzy brand he has assigned to the idea of a digital world buttressed by virtual reality and dominated by Facebook parent Meta, have already run afoul of government regulators.
As Meta works to establish its metaverse as the next big platform, Zuckerberg has identified Apple as a key foe. For years, a rivalry has been bubbling between the two companies. As Facebook limped from one privacy scandal to the next, Apple CEO Tim Cook criticized the social network’s advertising business, and Meta’s revenue has been torpedoed by the iPhone’s new guardrails for data tracking in apps. Zuckerberg has also taken potshots, deriding Apple’s high price tags for consumer devices.
Apple has mostly been mum about its plans for virtual and augmented reality — and it doesn’t use the word “metaverse” — but the company is rumored to soon be releasing a mixed reality headset. The device would be the company’s first entrance into a major new hardware category since the Apple Watch in 2015, and would be a major initiative as the tech industry attempts to settle a frontier beyond smartphones.
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