.Nike selects Marine Serre, Yoon_Ambush, MadeMe, and Koché to put their spin on soccer in advance of the FIFAWWC.
step out on the pitch in June for the 2019 FIFA Women’s World Cup, they’ll do so in Nike’s first-ever women’s exclusive jerseys made from recycled materials. When the fans crowd into the stadiums around France, they might be in the latest jersey dress from Koché, a full bodysuit from Marine Serre, a lucky No. 11 jacket from Ambush’s Yoon, or a jersey featuring the winged goddess of victory, Nike, by MadeMe.
Longtime fan of sport Christelle Kocher continues the patchwork jersey motif from her ready-to-wear Koché collections with this Nike collab. “Women should not have to choose between sport, function, and fashion,” she says. “I like the idea of creating pieces which give confidence to women. Sport and fashion can empower women. A woman wearing an elevated jersey can definitely feel sexy and comfortable at the same time.
The boldest statement—and it’s not just because we’re rooting for the American team this summer!—comes from Magee, a former center back soccer player herself. Her pieces, a sports bra and a women’s jersey, feature the Greek goddess of victory in a red, white, and blue palette. “My intention has always been to make this as undoubtedly about the celebration of a strong female as I could,” she explains.
The eight collaborative items will go on sale throughout the month of the Women’s World Cup, from June 7 through July 7, allowing for fans to diversify their game-day attire with some fashionable collabs. Look for the them in the stands of the Stade de France or the pitches and parties of Brooklyn.
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