The son of Nine West cofounder Jerome Fisher, Marc Fisher established his own eponymous brand in 2005. But up until now, he’s only created women’s shoes under that label.
“When I was out in the market doing my homework, I saw a big white space in the better, $150 to $200, nice, quality men’sfor the contemporary customer 25 to 50 years old,” he said. “Our men’s business has tripled in the last three years so it felt like now was the right time.”
And the prices hit a sweet spot, he believes. “There are a lot of great high-end brands and then there’s the under $70, more moderate part of the business. We want to deliver for the guy who doesn’t want to spend $400 on his shoes.” Although there are sneakers within the assortment, they’re different from those offered by the major sports brands or luxury players. “They’re more luxe casual,” her father said.All of the models are called by men’s names, including the Aiden sneaker, the Cooper and Danny boots and the Frank and Garry loafers, which are offered in neutral shades as well as blues and grays in leather or suede with minimal details.
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