The largest American mall owner is turning to 'Fortnite' and 'Harry Potter: Wizards Unite' to help replace ailing department stores
New York The largest American mall owner is turning to"Fortnite" and"Harry Potter: Wizards Unite" to help replace ailing department stores.
Simon Property Group said it will invest $5 million in the entertainment company Allied Esports, which will create lounges for competitive video game events at Simon's malls. Simon is also working with Niantic — the company behind the augmented reality game"Harry Potter: Wizards Unite" — to turn 200 of its shopping centers into in-game locations that players can visit while they roleplay as wizards. Simon did not disclose terms of the arrangement with Niantic.
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