The brand, founded by Stephen and Erica Malbon, has partnered with Beats by Dre, New Balance, Budweiser and others.
But it only became a business when he began posting about the sport on Instagram. It didn’t take long for his golf-hating buddies to tell him to stop and he realized “golf has a bad reputation,” he said, particularly among young people. “Everyone said, ‘We don’t care about golf, please stop.’”
“We actually did everything backward,” he said. “We developed a community and an audience first and then saw what they needed.” Now it’s time for Malbon to launch a new line that pushes the envelope again. Called the Yacht Club Collection, it is inspired by both his love for the water and the sport of golf.
“It’s more of a lifestyle collection for people who love to golf,” he said. But it can also be worn on the course. “There’s nothing to say you can’t play in a linen shirt,” he said.
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