Diversity may be the topic à la mode, but only a few years ago, back in 2015, the creation of an account like MakeupForWOC filled a major void for women of color.
The account is run by 16-year-old Tiara Willis. She hasn’t even graduated high school yet and has already gained over 155K followers through her honest reviews about how makeup products look on brown skin. “I can’t give a round of applause to brands for putting out 40 shades when nearly all of the dark shades look green or bright orange,” she savagely. Taira also gives nuanced beauty tips geared towards women of color. For example, how to avoid an “ashy” look when using a translucent powder.
Within the beauty industry, I hope to encourage discussions about representation. While progress has been made within the beauty industry, there is still an underwhelming lack of representation of women of color. Women of color are not being represented on social media platform, shade ranges, and makeup campaigns — this needs to change.In my everyday makeup routine, I like to make my skin look flawless using bronzer, foundation, and powder.
You receive a lot of samples and provide honest reviews. Do you ever feel any hesitations about calling out brands?
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