'I was seen wearing it, and the brand reached out to say they were appreciative of me wearing it. And the relationship started from there,' shared the basketball star on his new fashion capsule with Mauna Kea.
—before becoming as dormant as the Hawaiian volcano it was named after. It was fired up again in 2018 by Florentine entrepreneur Felix Vannucci. In the four decades since Mauna Kea’s first incarnation what was once called ‘surfwear’ has evolved—thanks chiefly to the pioneering work Shawn—into a core strand of source code for contemporary streetwear: Vennucci applies those salt-flecked and satisfyingly analogue codes via a Made in Italy process to great effect.
I never would have thought then though that it would lead to this. But once it started I was really happy and wanted to see where we could go. Something I really appreciated is the amount of control I had over everything: They always wanted feedback and they always wanted me to tell them what I wanted. And I was just so ready to tell them! There were so many pictures I had on my phone and things I’ve seen over the years that were my inspiration.
You’re a professional sportsman, so you know what sport is. You’ve been playing in the NBA for a few years now. But in fashion ‘sports’ is more of a euphemism for casual, or leisure, that developed out of the ’50s when suiting still ruled. Sportswear used to mean a tailored jacket with a different color pant. So it’s not a precise term at all.
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