The fireworks in the sky on Tuesday night also made their way to Hollywood’s data desks. Viewership of “Macy’s 4th of July Fireworks” on Peacock more than doubled when compa…
The fireworks in the sky on Tuesday night also made their way to Hollywood’s data desks.has learned exclusively, though exact streaming numbers for both 2022 and 2023 are unavailable., linear numbers show an increase as well: 4.6 million viewers tuned in to NBC’s live 8 p.m. airing, marking a 3% increase from 2022. In ratings among the adults 18-48 demographic, the fireworks jumped by 15%, scoring a 0.71 on Tuesday. And for the 10 p.m.
“It gave us great joy to see audiences gathered across all our platforms to watch these inspiring performances and the first-ever drone show in New York City, along with an incredible fireworks display,” said Jen Neal, executive vice president of live events and specials atEntertainment and Streaming. “A huge thank you to our partners at Macy’s and Jesse Collins Entertainment in putting this magnificent production together.
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