Machine customers aren’t just coming — in a few places, they are already here! Find out how you can take advantage of this trillion-dollar opportunity: MachineCustomers AI
Machine customers aren’t just coming — in a few places, they are already here. CEOs believe machine customers will account for up to 20% or more of revenue by 2030 . This is the first book to help you take full advantage.For thousands of years, customers have been individual humans, families or organizations. But soon, intelligent software and hardware machines will start to act as customers. CEOs believe that by 2030, up to 20% of their companies’ revenue will come from machine customers.
Ready or not, nonhuman customers are coming. We anticipate and unpack key changes — and how your organization can tackle them.In a machine-customer world, marketing and selling will be data-science-oriented. You can’t take machines to dinner, and they won’t fall for your advertising, but they might help grow your market share.
Sales will need to study machine behavior, looking for patterns that could inform their sales strategy.Machines don’t have emotions. They will behave logically and rationally based on their programming. This means:Machine customers will be more likely than human customers to make efficient purchases.
This will take the form of smaller product sizes , substitutable products that may be geographically closer with lower shipping costs, or recommended value-added products that might be more expensive in the short run, but cheaper in the long run.By 2025, there will be, conservatively, at least 15 billion connected products with the potential to behave as customers.
Companies such as Amazon, HP, Tesla, Bosch, Siemens, Kenmore and Sub-Zero have already taken action, with more plans to follow.
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