Is fashion becoming entertainment? Darling, Gucci just proved that it always has been.
More than the famous faces that turned up, though, the greatest testament to the common ground between Hollywood and Gucci was in the spirit they share. For starters, there’s the theatricality of shutting down one of the most famous stretches of one of the world’s most famous streets to stage a fashion show. On a more fundamental level, it’s about a mutual commitment to romance, spectacle, magic and subversion.
It is, after all, these fairytale values that shaped Alessandro’s cinematic perspective from an early age. In a letter shared with show attendees, he wrote of the importance of the stories shared by his mother, an assistant in a film production company in Rome, in fuelling his obsession with Hollywood, in which he described it as “a Greek temple populated by pagan divinities”.
For all the theatricality and whimsy across all 115 looks, however, there was a concrete believability to the clothes. Red-carpet-ready drama was anchored by looks and motifs rooted in an LA insouciance that could have been lifted from passers-by in the surrounding streets. Olympian cascades of pleated silver lamé and faux-fur trimmed gold sequins were followed by racy lips of high-shine latex.
Joined by girthy curved barbell pendants and chunky ball chains clutched like sacred rosaries, these jewellery items carried on the libidinal spirit we’ve seen in recent Gucci seasons . Then again, what was perhaps more interesting about them was how far from shocking – and in fact, just how damn chic – they appeared. In a season where we’ve already seen so much skin on show, it was yet another reminder of how second-nature explicit nods to sex have become on the runway again.
Of course, another major conversation of the moment that staging a show on Hollywood Boulevard naturally invites is where Gucci sits with respect to the advent of fashion’s “so-called” entertainment era. Indeed, the house has been a major catalyst in reshaping how we interact with and consume fashion. Moments like Glenn Luchford’s old Hollywood-inspired
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