Marks & Spencer has ditched ‘Use By’ dates on its milk, telling shoppers to sniff it instead to tell if it can still be used.
UK homes are estimated to waste over 490 million pints of milk a year according to WRAP, and M&S is making the change to help its customers avoid unnecessary waste.
Catherine David, Director Collaboration and Change, WRAP: “Milk is the third most wasted food in the home behind potatoes and bread, with around 490 million pints poured down the drain every year - 18 and a half per household - worth £270 million. “WRAP’s joint Best Practice with the Food Standards Agency, Defra and Dairy UK states to only apply a Use-By date when required for food safety reasons, and it’s fantastic to see M&S - a Courtauld 2030 signatory - making this switch.
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