Lyft is arguing its sense of 'social responsibility' differentiates it from its bigger and better-funded rival, Uber.
A sign at an anti-Uber protest, in the wake of its decision to continue operating during a taxi work stoppage.Lyft says the #DeleteUber campaign from 2017 gave a boost to its business.
In January 2017, the #DeleteUber social media urged people to delete their Uber accounts after the ride-hailing company wasThe hashtag spread like wildfire — and it now looks like it had a significant positive impact on Uber's key competitor, Lyft. — including that it had revenues of $2.15 billion for the 2018 fiscal year, up from $1.06 billion a year prior, with significant losses of $911.3 million in 2018, up from $688.3 million in 2017. It reportedly plans on going public at a valuation between $20 billion and $25 billion.
"The growth rate in Revenue per Active Rider increased significantly in the first and second quarters of 2017 as our brand and values continued to resonate with riders and they increased their usage of Lyft instead of competing offerings," the S-1 says. "In addition, our core values focus on authenticity, empathy and support for others and encourage our team members to take initiative. These values have given rise to a unique company culture that fosters an amazing community of drivers, riders and employees, and has helped establish Lyft as a widely-trusted and recognized brand. We believe many users are loyal to Lyft because of our values, brand and commitment to social responsibility.
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