The ride-hailing app’s new feature aims to let women and nonbinary people feel more in control of their experience.
The ride-hailing app's new feature aims to let women and nonbinary people feel more in control of their experience.Lyft says it is ramping up its efforts to provide women and nonbinary users worry-free rides, whether they're the rider or the driver.
“Just for your own peace of mind, the ability to choose a woman driver might be exactly the thing that allows you to say, you know what, yeah, this really is making my life better,” Lyft CEO David Risher told NBC’s Savannah Sellers in an exclusive interview that aired on TODAY. In the release, Lyft says that while women make up nearly half of the demographic of its riders, only 23% of its drivers are women. It says that by giving women and nonbinary drivers the option to be more selective when it comes to who they're matched with, the company is creating an environment that allows women and nonbinary drivers to feel more"confident."
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