Despite business booming for the luxury sector, companies across the board have expressed difficulty in recruiting young artisans to carry forward traditional methods.
“Luxury is one of the things France is most known for — along with maybe football and cooking,” joked’s Metge. “We know how to celebrate luxury and savoir faire, but the most important thing we have to keep in mind is that luxury, without the next generation, can die out.”
“We need to transmit to the new generation, but be sure that you don’t ‘own’ the savoir faire and that you are here to pass it on to the next generation. Be more democratic — able to talk to any generation and not only in one luxury, very high and elitist category, but we need to talk to teenagers. This is the most important message that we want to have today,” she added.
“These types of professions, in the past, have been hidden,” said LVMH’s Boquel. “There’s been an opposition between the abstract professions versus the manual professions. The best way to change this is to communicate about the image we have. We want to showcase the beauty of the professions and to explain that there is expansion of development for talent. It’s a huge opportunity for you to create your professional path within luxury.
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