.LVMH Beauty is ramping up its sustainability efforts.
“At LVMH, with our Life 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in a near future,” Claude Martinez, executive president and managing director LVMH Beauty, said in a statement, referring to the targets LVMH set on the environmental front for 2030.“Origin’s bioplastic technologies are playing a crucial role in helping LVMH achieve our sustainability targets without any compromise on quality,” he continued.
“Our mission of enabling the world’s transition to sustainable materials as fast as possible is completely aligned with LVMH’s ambitious environmental initiatives,” said Rich Riley, co-chief executive officer of Origin Materials.
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