Luminess Brings Air to Hair Care, Adjacent Categories

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Luminess Brings Air to Hair Care, Adjacent Categories
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The brand's new category-busting device, Breeze Duo, has attachments for hair care, skin care, makeup and tanning.

Luminess has offered airbrush technology for makeup in the past, which performed well throughout the pandemic given its touchless nature. The brand did not comment on sales, although industry sources said they exceeded $100 million at retail in 2021.

The device first launched with makeup late last year, in partnership with the brand’s artist in residence, makeup artist. “Pati’s thing is a natural complexion, but she uses a vaporizer to hydrate the skin before doing makeup,” Videira said. “She asked if she could use the airbrush for makeup and skin care, and we said she could do both.”

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