Italian luxury retailer LuisaViaRoma has appointed Alessandra Rossi as its new chief executive officer.
But most of all to lead the company toward its international expansion, made possible by Style Capital’s investment. I look forward to working with the whole team to write the next chapter of this wonderful Italian story that began in 1929.”will make significant investments in two areas: CRM and the IT platform that is directly operated by the company. In addition, strengthening the e-tailer’s role in the international markets is also in the company’s pipeline.
As part of the internationalization process, the company will rely not only on digital and performance marketing investments, but will also try to boost its brand awareness through physical events across the globe, including a gala dinner with a live performance by Dua Lipa to be held in collaboration with Unicef on Dec. 29 at St. Barth’s Eden Rock five-star resort.
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