.LouisVuitton creative director Nicolas Ghesquière has intersected with the online-gaming world, debuting a virtual (and real) League of Legends capsule collection.
“prestige skin.” The Vuitton artistic director of women’s collections isn’t one of the eight million people who simultaneously play the game each day—launched in 2009, it’s one of the world’s most popular esports—or one of the nearly 100 million unique viewers who watched last year’s world championship. But augmented reality—along with an abiding love of sci-fi and time travel—is absolutely a personal obsession.
This isn’t the first time Ghesquière has intersected with the online-gaming world—he enlisted Final Fantasy’s Lightning to star in Louis Vuitton ads in 2016—but the League of Legends partnership takes brand synergies to another level entirely. Qiyana and Senna are members of a virtual hip-hop group, True Damage, featuring vocals from real-life singers and musicians, that released a music video for their song “Giants” at the 2019 LoL World Championship Finals in November.
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