Louis Vuitton picks Pharrell Williams to lead men's designs

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Louis Vuitton picks Pharrell Williams to lead men's designs
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The role was previously held by high-profile designer Virgil Abloh, who died in 2021.

Williams has won 13 Grammy Awards and was a judge on popular television talent competition The Voice.

He received an Oscar nomination for the song Happy which was part of the soundtrack of the animated film Despicable Me 2.He has collaborated with sportswear giant Adidas and luxury brands Moncler and Chanel, and worked with Louis Vuitton designer Marc Jacobs to design eyewear for the label. Williams was criticised last year when he attended a fashion show wearing a pair of diamond-studded Tiffany sunglasses.a pair of spectacles dating from India's Mughal eraMr Abloh, who was Williams' predecessor at Louis Vuitton, was the founder of the Off-White fashion brand.

Known for fusing elements of streetwear with high fashion designs, he died from cancer at the age of 41 in November 2021. was built around an elaborate "Dreamhouse" concept with angels, breakdancing models and a disregard for gender in the designs.

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