.LouisVuitton has named U.S. musician and entrepreneur Pharrell as creative director of its menswear division.
“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new men’s creative director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton toward a new and very exciting chapter,” Beccari said in a statement.
Abloh is widely credited with redefining the role of creative director into something closer to a curator, rather than simply a clothing designer, and his tenure at Vuitton coincided with the brand’s diversification into areas including gaming and sports. In an interview with The New York Times in 2020, Abloh revealed he was profoundly influenced by Williams in the early 2000s.
Since the two men were friends, Williams is expected to be a keeper of Abloh’s legacy at Vuitton, in addition to bringing his own flavor as an international style icon known for his adventurous, gender-fluid approach to fashion, with a fondness for bright color and jewelry.
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