Lots of people want to invest in a socially responsible way, so why don't they?

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Lots of people want to invest in a socially responsible way, so why don't they?
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There’s a pronounced gap between those who value ESG investing and those who actually invest this way, according to a recent survey.

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“There are many reasons why an investor interested in socially responsible investing would let their values slide when it comes to their portfolio,” says Alana Benson, a NerdWallet authority on investing. “It can require time-consuming research, and it’s hard to measure your individual impact and choose investments. But investors should know that there are more options than ever, including robo advisers that offer socially responsible portfolios.

Tap to View Part of the disconnect between those who think socially responsible investing is important and those who actually invest their money this way may be a lack of knowledge about how to find these investments. According to the survey, 68% of investors say they don’t know the best way to invest according to their values, and 53% of investors say it’s difficult to find investments that align with their values.

Equity mutual funds or ETFs are composed of the stocks of many different companies. This option diversifies your portfolio but can also make it challenging to determine whether all of these companies adhere to practices that more or less align with the way you define social responsibility. Choosing an ESG fund can be a good place to start, as you can specifically select a fund that aligns with your values and goals.

Not all investors are confident that socially responsible investing is effective Of the nearly one-third of investors who say it isn’t important to them to invest in a socially responsible way, the top reason why is because they want their investments to have the highest returns regardless of whether or not they’re socially responsible .

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