This month in TrendCemetry, our Senior Editor taylore_moon makes a trip into the metaverse 🌐 to find out more about virtual fashion.
, a new monthly column where our Senior Editor Taylore Scarabelli tries to make sense of meaningless micro-trends, luxury fashion, and street style in the age of social media. This time, she makes a trip into the metaverse to find out more about virtual fashion.Last week, a press release touting a new kind of fashion week showed up in my inbox.
, we’ve seen endless iterations of digital goods designed to resonate with a new wave of consumers whose lives, according to marketers and trend forecasters, play out online just as much as they do in the physical realm. For brands, the metaverse is a new market wherein the sale of intangible goods can create real value. But it’s also a new way to advertise brands through gaming, not unlike how major designers provide costumes for blockbuster films.
I tried exploring the limited world. I went shopping in an empty Etro store , and visited a museum with pixelated artworks my eyes couldn’t bother to focus on. Not only does time seem to pass slower when you’re in the metaverse, but virtual fashion week seemed to follow a strict schedule not unlike its IRL counterparts, and somehow I had arrived before, or after the day’s events.
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