Pop's most eminent goth princess looks totally different:
-esque cult of sun-kissed followers, and a fennel bong — we couldn't help but feel there was something gently tongue-in-cheek about the whole affair. Was the singer gently trolling the world ofwith her talk of "leading the boys and girls onto the beaches?" Or when she described herself as "kinda like a prettier Jesus?"
Either way, there's certainly one element of Lorde's "Mood Ring" video, her new single released earlier today, that is no joke: her brand-new blonde hair. Yes, you read that right. The musician, once pop's most eminent goth princess, switched out her famously lengthy dark brown tresses for the video, opting instead for an icy, near-white shade that wouldn't look out of place on a Byron Bay influencer's perfectly curated feed.
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