Lorde’s new album 'Solar Power' arrives Friday, with a scaled-down tour in cozier venues to follow. “I’m sure there is someone with a spreadsheet somewhere, who can point to the ways in which I’m making less money.”
. The album, which references a “teen millionaire having nightmares from the camera flash” on its opening track, comes with a tour of U.S. theaters next year, instead of bigger arenas, allowing the 24-year-old artist to cater to her most loyal fans in a relatively intimate setting.
For the ‘Solar Power’ tour, Lorde plans to perform in smaller venues such as New York’s Radio City Music Hall.“It’s not about climbing greater heights,” says Debra Rathwell, executive vice president of global touring and talent at concert-promotion giant AEG Presents, who runs Lorde’s tours. She says she approached Lorde with two different plans for arenas, but the artist said “it’s not what she wants to do with this record. She’s been very insistent.
“Melodrama” was nominated for album of the year at the Grammy Awards and is widely considered one of the best records of the decade. But it was thought to be a commercial underperformer in some industry circles. “Melodrama” was “a lot more specific and strange, and [it] wasn’t as immediately massive as people might have thought,” Lorde says. “And so there were times on that tour where it didn’t sell out.
Lorde celebrated the release of her second album, ‘Melodrama,’ onstage at New York’s Bowery Ballroom in 2017.“I don’t want to say it sounds like New Zealand, but it sounds like my New Zealand—my summer at home,” she says. If “Melodrama” was “like midnight to 2:30 a.m.,” “Solar Power” is “like 2 to 5 p.m.—it’s golden hour.” The music video for the title track features Lorde and friends frolicking on a beach. A more ruminative song, “Stoned at the Nail Salon,” tackles aging.
But Lorde is making other anti-commercial moves too. She isn’t selling a traditional CD this time around, but rather an eco-friendly “music box” that includes various collectibles and a digital download containing the album and two bonus tracks.
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