Gambling money, streaming money and oil money flowed into sports like never before in 2022 The opportunities in the industry for both paydays and abuse have never been so abundant:
of sports coverage and sports fandom. We reflexively cite the figures, but they are often abstractions, easy to gloss over without full consideration. But let’s pause and unpack that $220,000,000,000 figure from Qatar. Two hundred twenty billion dollars? That’s more than double theWorld Cups. Two hundred twenty billion dollars? For that price, the Qataris could have purchased every NFL team … with, potentially, enough funds left over to purchase every NBA team, as well.
Air, as opposed to stream. Though that’s a possibility, too. This was the year Apple got into the sports game, agreeing to pay Major League Soccer $2.5 billion over 10 years to carry all regular season and Leagues Cup . Amazon finished its first season as home toWith all this money sloshing around the sports space, it’s only right that some of it—in some cases, thanks to unions, half of it—redounds to the players.
That kind of spending isn’t only in the realm of U.S. sports. And it’s not just “professional” athletes. Owing to name, image and likeness deals and the attendant vessel, the almighty transfer portal, quarterbacks and point guards and even some gymnasts can now generate revenue for themselves as well as for their school.
Those slurping at the sports money trough are not just athletes and owners. Head coaches can earn in excess of $10 million per season. Coordinators in college football can earn more than $1 million. A top football broadcaster like Troy Aikman can earn $1 million per, more than he did 30 years ago when he was being pursued by 300-pound opponents seeking to drive him to the turf.
Late-stage capitalism being what it is, there are complicating factors, if not outright losers. Whether it’s paying for tickets or a quiver of streaming services, it’s never been more expensive to be a fan. College athletes are still scandalously underpaid—their ability to earn NIL revenues from third parties is a start but doesn’t address the fact that they remain uncompensated for the valuable work they are providing their schools.
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