From Firmino's teeth, to Ronaldo's abs and Marta's lipstick, image is everything to the modern footballer. SarahShepSport discovers the cosmetic measures players take and how they aid their commercial value - and their on-pitch performances.
last year. “But I’m one of those players who likes a strong image. From my lashes to my nails — my makeup routine is different on a matchday to normal days. For me, that just makes me feel good and I think that helps me feel confident.”England
“But that is a very strong desire: to be understood by the world, and hoping that somebody will understand how we feel by our appearance is a very strong thing.”at the age of 17. When his playing career unravelled faster than anyone expected, he pursued a new path in psychology, completing his master’s degree this summer. “In every dressing room I’ve been in there’s always been a few players who have been obsessed with how they look,” he says.
“We’ve often labelled that as being a bit of a ‘fancy dan’ or ‘he cares too much about his image’, but I don’t see any real relevance in that. If you feel good, you’ll play better. If that means looking good, taking pride in your appearance, then I’d be all for it.”For sports psychologist Jeremy Snape, the extreme level of scrutiny placed on players is part of the equation for those who place high importance on their image.
So, why did he do it? “This is me,” he told The Face. “I am not doing it to create attention. It’s just me.”. “He didn’t care because he believed in fashion. He loved it. That wasn’t a forced conversation. There was a lot of other stuff planned out that was maybe a bit more contrived, but actually, it evolved pretty organically.”
Looks are still important, says Sher, but while they were once a major factor behind commercial success, there are now many more elements that drive marketability.as someone who has “changed the game significantly” with his campaigning to help fund free school meals throughout the COVID-19 pandemic and his ongoing work to help tackle child poverty.
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