As indie promoters watch their contemporaries drop off or sell out, they're also seeing AEG and Live Nation snap up more national club deals
As indies watch their contemporaries drop out of sight, they're also seeing AEG and Live Nation snap up more national club deals.
Reese was planning over 30 events for 2019, with a total attendance of 2 million. But those two flameouts put him out of business, and left several agencies with holes in their books. Records show that SGE owes $180,000 in artist fees to Paradigm; $162,000 to WME; $1.7 million to Frontgate, which had to issue refunds for Reese's canceled events; and $100,000 to Groupon.
As indie promoters watch their contemporaries drop off or sell out, they're also seeing AEG and Live Nation snap up more national club deals, explains promoter"It used to be you only saw national tour deals with major acts. Now you're seeing them with acts playing 200- to 500-capacity rooms with little tour history," says Chilton.
That means more club owners working together to create touring offers for artists to play independent venues and festivals, develop cohesive networks that can include multidate tours and offer marketing support that goes beyond any single show or promoter. "Once artists start making national tour deals directly with the promoters, it's kind of hard to argue that a booking agent is needed or should be paid a commission," says one insider who worked on the SGE bankruptcy. "If there's only one or two promoters left, why can't the manager go direct to the promoter and do a deal?"
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