A growing number of Londoners are opting for novel means of buying and selling their properties, with WhatsApp emerging as a new home for luxury listings.
Hamptons senior analyst, David Fell, said that led some vendors to "test the water" discretely without leaving a "digital footprint" and potentially hurting future sale prospects.David Fell"Sellers have been increasingly looking to test pricing quietly without leaving a digital footprint, particularly if they chose to take their home off the market with a view to trying again in 6 or 12 months' time," he said.
"In the last quarter of 2022 in the home counties we did see the overwhelming majority of £20m+ sales being conducted off-market," Crispin Holborow, country director of The Private Office at Savills, told CNBC via email. In particular, Myers noted that additional functions available within the WhatsApp Business app have made it easier to share properties with multiple would-be buyers while still keeping the listing discrete., acts as a brochure for businesses to showcase photographs of various products. Previously, businesses had to send product photos one at a time and repeatedly provide information.
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